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A collection of informal pieces I've written covering a range of issues in psychology, behavioural science, and neuroscience

Joshua Balsters

If attention is the answer, what's the marketing question?

A tool is only as good as the question you're asking. So with that in mind, when is attention a useful metric for marketers?

Joshua Balsters

Changing career in a global pandemic: Looking back on 2020

Like most people, this year has been an emotional rollercoaster filled with highs and lows. Maybe if I'd known what was coming I wouldn't...

Joshua Balsters

Finding your Unique Selling Point as a scientist

Data visualisation can be a great way to reflect on your research. Here's a simple tutorial in R for extracting text and presenting it.