NEWS & RESOURCES
July 30, 2020
Are you wearing a mask? How do you feel when you see other people wearing masks? You may not realise it but just learning the value preferences of other people changes your own preferences and makes you more like them.
July 20, 2020
Attention and memory are two of the most studied areas of psychology and cognitive neuroscience. They are routinely used as indicators of brand and consumer engagement. But do we really know what these words mean? Or to put this another way, when we use these terms do we mean the same thing? Click the title to go to the full blog post.
July 17, 2020
I'm pleased to unveil my brand new website. I'll be updating this regularly with news and views, including a new blog that will begin with a series of posts about the psychology and neuroscience underpinning social influence.
RECENT SCIENTIFIC WRITE-UP
July 13, 2020
THE POWER OF FRIENDSHIP
July 12, 2020
My PhD student Louisa Thomas presented our recent work at the Federation of European Neuroscience Societies conference. We show how implicit social influence is more powerful when learning about the values of friends compared to strangers. This is linked to increased brain activity in social brain regions.