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PSYCHOLOGIST & NEUROSCIENTIST

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A collection of informal pieces I've written covering a range of issues in psychology, behavioural science, and neuroscience
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Museum of Brands Lecture on Attention in Advertising
Survey’s, eye tracking, neuroscience? A tool is only as good as the question you’re asking. With that in mind, when does attention matter?

Joshua Balsters
Oct 6, 20221 min read


If attention is the answer, what's the marketing question?
A tool is only as good as the question you're asking. So with that in mind, when is attention a useful metric for marketers?

Joshua Balsters
Jun 6, 20224 min read


The Rise of Gamification
“What a wicked game you play, to make me feel this way...” Wicked Game by Chris Isaak You may have noticed a trend in the app world over...

Joshua Balsters
Aug 25, 20212 min read


Programming in Online Behavioural Science: The Good, the Bad, and the Ugly
I did a BSc in Psychology quite a long time ago and although a lot of things have changed — such as the grey bits in my hair — I’ve...

Joshua Balsters
Jun 14, 20212 min read


Changing career in a global pandemic: Looking back on 2020
Like most people, this year has been an emotional rollercoaster filled with highs and lows. Maybe if I'd known what was coming I wouldn't...

Joshua Balsters
Dec 31, 20205 min read


Finding your Unique Selling Point as a scientist
Data visualisation can be a great way to reflect on your research. Here's a simple tutorial in R for extracting text and presenting it.

Joshua Balsters
Aug 14, 20206 min read


Social Contagion: Taking on the values of others
You may not realise it but just learning the value preferences of other people changes your own preferences and makes you more like them.

Joshua Balsters
Jul 30, 20204 min read


Knowing me, knowing you? Do Psychologists understand each other?
As an example, attention and memory are two of the most studied areas of psychology and cognitive neuroscience. They are the key features...

Joshua Balsters
Jul 20, 20205 min read
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