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A collection of informal pieces I've written covering a range of issues in psychology, behavioural science, and neuroscience

Joshua Balsters

If attention is the answer, what's the marketing question?

A tool is only as good as the question you're asking. So with that in mind, when is attention a useful metric for marketers?

Joshua Balsters

Social Contagion: Taking on the values of others

You may not realise it but just learning the value preferences of other people changes your own preferences and makes you more like them.