IF ATTENTION IS THE ANSWER, WHAT'S THE MARKETING QUESTION? MUSEUM OF BRANDS LECURE

WHO AM I

I'm a Psychologist and Neuroscientist with a BSc in Psychology and PhD in Cognitive Neuroscience from Royal Holloway University of London.

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Over the last 15 years, I have worked in industry (GlaxoSmithKline, Nielsen, Gorilla) and academia (Trinity College Dublin, ETH Zürich, Royal Holloway) investigating a range of topics including: neuroimaging methods, comparative neuroanatomy, neuroeconomics and social decision making, rule-based learning and automation, early markers of cognitive decline in ageing, and reward and motivation in autism spectrum conditions. Through all these experiences I have developed a unique scientific approach that combines an in-depth theoretical knowledge with an understanding of product placement and real-world impact.

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The quality of my work has been recognised through:

1. 48 peer-reviewed publications in a range of top international journals - click here for full publication list

2. winning grant funding totalling approximately £1.5million

3. being an invited speaker at multiple international conferences and top universities around the world (for example, Oxford, Cambridge, KU Leuven (Belgium), National University of Singapore).

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To download a copy of my CV, please click here